Getting the competitive edge with 3D visualisation

Posted On 2016-08-23

Getting the competitive edge with 3D visualisation

The world is changing and many businesses need to rethink their ways of doing things. From enterprise IT, to interior design and product manufacturing, the advancements in 3D visualisation have revolutionised the more traditional methods. Learning how to use this technology will give you the cutting edge, and failing to do so will give that advantage to your competitors. In this blog we take a look at how 3D visualisation has changed the face of these disparate industries.

Product manufacturing

There are various recent developments that are responsible for the change in the world of product design – the means of production have changed, and so have customer demands and even the products themselves. Product design engineers can stay ahead of the curve by making use of the latest product design software. The amazing thing about this software is that it can bring products to life with 3D visualisation. Meaning that product designers can use digital prototyping in order to run tests before the product is built in the real world, enabling them to produce safer and better products. Designers can make relevant adjustments and improvements using parametric tools which are not only more accurate but easier to use than traditional methods.

Enterprise IT

In a February 2013 Digital Pulse article, Trent Lund outlined why 3D visualisation is one of the trends that is driving Enterprise IT and why it’s important for businesses who want to have the cutting edge. Big data is the technology used to capture huge amounts of data online. While the rewards of using this technology to gain advantage are becoming increasingly undeniable, it’s also not easy to implement. Visualisation together with analytics is a tool that takes the “hassle and complexity out of big data initiatives”. While analytics will help companies to decipher the large amounts of data by using increasingly complex methods that uncover how ultimately to give better customer experience. Visualisation will help “to manage, analyse and interact with big data… visualisation techniques will be the go-to tool for highlighting the essential information patterns within the data, as well as presenting complex analyses.’’ One of the ways this can already be seen is in the increasing popularity of infographics. Lund predicts that we will see more startups, applications and research projects that aim to use big data’s potential.

Interior design

Interior designers can now make a floor plan and an immersive rendering of what a final interior will look like. The benefit of this is clear: clients can usually not visualise what the design is going to look like and that might be partly why they are getting a creative to take care of things in the first place. While interior designers can hold the bigger picture in their heads translating it into a format that clients can see is key to getting their approval on things every step of the way. This saves time and money that it would take to redo the mistakes caused by miscommunication. Acquiring and learning how to use the new software might be expensive but the technology is becoming so widely used that staying on top of the technology is crucial to keeping up in this highly competitive field.
Baker Baynes is a proud Gold Partner of Autodesk software which includes visualisation software for various industries.  Get in touch with us to take your designs to the next level.
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Getting the competitive edge with 3D visualisation

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