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3 Apr 2024

Designer and Digital Marketer

Job Description

Requirements

 

Qualifications:

  • Bachelor’s degree or diploma in Graphic Design, Digital Marketing, or a related field.
  • Minimum 3-5 years of experience in graphic design and digital marketing with proven results in digital marketing.

Skills:

  • Proficient in graphic design tools (Canva, Adobe Illustrator or Affinity).
  • Experience in video production and editing (Descript/Video production tools).
  • Strong social media strategy development and execution skills (specifically LinkedIn, YouTube, Facebook, Instagram)
    Experience with social media scheduling tools & marketing project management tools.
  • Familiarity with electronic direct mailer (Mailchimp) and WhatsApp asset creation.
  • Excellent project management and time management skills.

Personal Attributes:

  • Creative and innovative mindset.
  • Strong interpersonal and communication skills.
  • Ability to work collaboratively in a team.
  • Adaptable to changing priorities and deadlines.
  • Self-motivated and proactive.

    Key Performance Areas

      

    Graphic Design:

      • Bring the brief and concept to life based on Baker Baynes’ needs and vision.
      • Manage budget, time, and production constraints effectively.
      • Prepare mock-ups and present them to clients for approval before finalising design/concept.
      • Edit proofs to Head of Marketing specifications, obtaining signoff/approval before finalizing artwork.
      • Collaborate with Head of Marketing & EXCO, photographers, and web developers.
      • Adapt and roll out approved concepts to various media, above and below the line.
      • Adhere to Baker Baynes’ brand identity and guidelines, integrating key supporting brand guidelines.
      • Communicate progress and any project issues to internal and external stakeholders.
      • Work with external departments to extend concepts and visuals to other marketing-related material.
      • Ensure artwork is correct and supplied in the right format/sizes/colour codes before production.
      • Manage multiple briefs simultaneously.

    Social Media:

      • Develop and execute social media strategies for LinkedIn, Facebook, Instagram, and YouTube.
      • Measure and report on growth in followers, engagement rates, and platform-specific KPIs.

    Video Creation:

      • Develop and create engaging videos to support marketing initiatives and campaigns.
      • Measure and report on video views, engagement, and alignment with campaign goals.

    Electronic Direct Mailers & WhatsApp Assets:

      • Create invitation, newsletter, and campaign-related electronic direct mailers and WhatsApp assets.
      • Ensure alignment with campaign goals and brand guidelines.

    Analysis & Reporting

      • Analyse and report on the performance of digital marketing initiatives.
      • Measurement: Regular reporting on key metrics and insights
    To apply for this position please send your CV to Jane Smith at jane@propelp.co.za

        Baker Baynes (PTY) Ltd

        Baker Baynes is a leading Autodesk Gold Partner. As a Technology Partner and Business Process Consulting company, we solve our customers’ problems through digital transformation, helping them to design and make a better world.

        A few words from our CEO, CXO and Line Manager

        Richard Smedley-Williams

        Chief Executive Officer
        Baker Baynes (PTY) Ltd

        Baker Baynes set out to “be the best Autodesk partner” in the country. Nine years later, three Autodesk Platinum Club Awards and one Autodesk EMEA Emerging Partner of the Year award, we seem to be heading in the right direction. Being the best at what we do is a deep personal goal for all who work here, and if that resonates with you, then this is the place for you. Ambitious yet humble, we strive to improve daily, and delight our customers and ourselves along the way.

        Shanna Cloete

        Chief Experience Officer
        Baker Baynes (PTY) Ltd

        Join our dynamic team at Baker Baynes where we embody the ethos of working hard and playing hard. At Baker Baynes, we pride ourselves on fostering a familial atmosphere, where every member is valued and supported. Our core values - trust, integrity, empowerment, proactivity, and excellence - are not just words on a page but principles we live and breathe every day. If you're seeking a workplace where you can grow both personally and professionally while surrounded by passionate individuals who are dedicated to success, then look no further.

        Amanda Perry

        Head of Marketing
        Baker Baynes (PTY) Ltd

        As Head of Marketing, my vision for the team is to boldly merge creativity and technology, unleashing a wave of innovation in design and digital marketing. Our mission is clear: every tactic we conceive, craft, and implement must yield tangible, measurable results. I aim to keep the Baker Baynes brand at the forefront of minds and ensure it leaves a lasting impact on the communities we engage with. I'm in search of a candidate who embodies innovation, passion, courage, and a steadfast dedication to pioneering fresh creative ideas and digital marketing strategies. They should leverage our strong brand foundations to produce meaningful assets and communication. I seek an individual eager for continuous learning, open to constructive feedback, yet confident in their ideas and committed to making Baker Baynes shine.

        Some of the Baker Baynes Family

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